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How sustainable is Puma ?

Puma & sustainability


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Reasonable, could be better Click here for score rapport: 13 out of 36

Sustainability summary

PUMA has achieved the C-label. PUMA is on its way towards sustainability, but more improvement is needed.

Brand owner: Kering SA
Head office: Paris, France
Sector: Sport & outdoor - clothing & shoes
Categories : Male, Female, Kids, Baby
Free Tags: Kering, Bags, Caps, Shirts, Pullover, Jackets, Shoes, Boots

What's your sustainability news about Puma?

Puma sustainability score report

Last edited: 7 May 2017 by Mario
Last reviewed: 7 May 2017 by Mario

Questions about Climate Change/ Carbon Emissions

2 out of 6
1. Is there a policy for the brand to minimize, reduce or compensate carbon emissions? PUMA implements several measures to reduce greenhouse gas emissions, such as the use of renewable energies or implementation of energy efficiency measures (see link, pages 57-59). Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations' (Scope 1 & 2) and has the brand already reduced or compensated 10% of these emissions in the last 5 years? PUMA increased its own operations climate footprint (Scope 1 & 2) from 42,887 tons of CO2 in 2015 to 44,154 tons of CO2 in 2016, which represents an increase of around 3 (see link, page 58). Source
3. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? PUMA reports for 2016 to have used 19% renewable energy on total electricity consumption. But, sources, types and additionality of supply are not specified clear enough (see link, page 65). Source
4. Does 100% of the electricity that the brand (company) uses for its ‘own operations’ come from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 3. Source
5. Has the brand (company) set a target to reduce its absolute ‘own operations’ carbon emissions by at least 20% within the next 5 years? PUMA aimed to develop a 'science-based CO2 reduction target' by 2016, and to implement it by 2020. For the time its seemingly submitted for review (see link, page 42 & 57). Source
6. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations (Scope 3)? PUMA implements measures to climate emissions in the production chain that is beyond own operations. Also, PUMA publishes concrete outcomes – like greenhouse gas emission from its tier 1 suppliers (see link, page 58 & 66). Source

Questions about Environmental Policy

5 out of 16
1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume? PUMA has defined a sustainable raw material strategy. However, the overall proportion of preferable raw materials used is not clear enough communicated (see link, page 43, 63 & 64). Source
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume? See remark for environmental policy question 1. Source
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume? See remark for environmental policy question 1. Source
4. Does the brand (company) use environmentally 'preferred' raw materials for more than 50% of its volume? See remark for environmental policy question 1. Source
5. Does the brand (company) use environmentally 'preferred' raw materials for more than 75% of its volume? See remark for environmental policy question 1. Source
6. Does the brand (company) use environmentally 'preferred' raw materials for more than 90% of its volume? See remark for environmental policy question 1. Source
7. Does the brand have a clear and effective policy to avoid the use of leather that originates from cattle farms in deforestated Amazone areas? According to Kering's Leather Guidelines cattle may only be sourced directly or indirectly from farms or groups fully committed to an immediate moratorium on deforestation and that have not engaged in deforestation in the Amazon biome since July 2006. But, its current status is not specified (see link, "Forest 2016 Response”). Source
8. Does the brand (company) have a clear and effective policy to minimize environmental pollution of chromium and other harmful substances from leather tanning processes, e.g. by waste water treatment or by vegetable tanning? For 2016 an overall 94% level of LWG medal-rated leather suppliers is reported, but no specification if this applies to gold and silver ratings only. In contrast, in 2015 93% of all leather used was sourced from tanneries rated gold / silver by the Leather Working Group (LWG) (see link, page 61). Source
9. Is there a policy for the brand (company) to eliminate all hazardous chemicals from the whole lifecycle and all production procedures to make the clothing and footwear? PUMA has signed the Detox Commitment. Companies that signed this document promise to 'eliminate all hazardous chemicals from the whole lifecycle and all production procedures that are associated with the making and using of company's products, by 2020'. According to Greenpeace, PUMA is categorized as "Evolution Mode" in doing so. Source
10. Has the brand (company) eliminated at least one suspect chemical group, such as Phthalates or Per fluorinated chemicals from its entire garment production? PUMA aims to eliminate all PFCs by the end of 2017. For other chemical groups PUMA indicates that a complete phased out is not yet realized too (see link, page 60-61, and link at next question, pages 22-24). Source
11. Has the brand (company) eliminated at least three suspect chemical groups, such as Phthalates or Per fluorinated chemicals from its entire garment production? See remark for environmental policy question 10. Source
12. Does the brand (company) have a clear target to phase out PVC in their products, and has the brand already achieved a PVC phase out level of more than 90%? PUMA has stated in previous reports (latest in 2014) that PVC is already completely banned from its production since 2004 (see link, page 43). Source
13. Has the brand (company) a clear and effective policy to minimize the use of solvents based chemicals in their shoe production, and has the brand already achieved a level of average max. 40 grams of Volatile Organic Compounds (VOC) emissions per pair of shoes? PUMA reports about having a plan to reduce solvent based chemicals in their shoe production, and has achieved a level of average 21,2 grams of Volatile Organic Compounds (VOC) emissions per pair of shoe in 2016 (see link, page 60-62). Source
14. Does the brand (company) have clear objectives to minimize the environmental impact of its shipping packaging and carrier bags, by reducing, re-using, recycling and responsible sourcing of packaging materials, and does the brand annually report on these results? Puma and Kering implement measures to minimize the environmental impact of its consumer packaging, such as using recycled and / or certified paper materials for its packaging material. Also, Kering reports a packaging materials footprint of 18,214 tonnes in 2016 (+6% compared to 2015 however) (see link, page 110). Source
15. Does the brand (company) have clear objectives to minimize waste, by reducing, re-using and recycling, and does the brand annually report the results? PUMA implements measures to minimize the environmental impact of its generated waste, and reports on aggregate results regarding its overall waste materials footprint, which was at 5,302 tonnes in 2016 (+6% compared to 2015) (see link, page 65). Source
16. Does the brand (company) encourage the return or re-use of garments? In 2012, PUMA had launched - in collaboration with I:CO - its “Bring Me Back” program to encourage consumers to bring used products to PUMA stores for re-use and recycling. The current status is unclear however. Also, PUMA is not mentioned (anymore) on I:CO's partner website. Source

Questions about Labour Conditions/ Fair Trade

6 out of 14
1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labor, no child labor, no discrimination of any kind and a safe and hygienic workplace? All standards are mentioned in PUMA's Code of Conduct (CoC). Source
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary and paid overtime of 12 hours maximum 3. to have a sufficient living wage? 1. Yes, mentioned; 2. No, maximum working week is 60 hours with the exception of 'extraordinary circumstances'; hours of overtime is not specified; 3. Yes, commitment to pay wages to cover worker's basic needs plus some discretionary income. Source
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining? Freedom of association is mentioned, but nothing found about situations in which this right is restricted by law. Source
4. Does this labour conditions policy also apply further down the production chains, at least covering the leather production or the animal farms? PUMA's Code of Conduct is also applied for 'Tier 3' suppliers which includes for example leather tanning (see link, pages 52). Source
5. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume? PUMA has published a list of suppliers that stands for only about 80% of the sourcing volume of its apparel, footwear, and accessory division in 2017. In contrast however this list does not only cover direct supplier (Tier 1), but also component and material suppliers (Tier 2). This transparency dimension can be rated positively too. Source
6. Is the brand (company) a member of a collective initiative that aims to improve labor conditions, or does the brand (company) purchase its supplies from accredited factories with improved labor conditions? Since 2004, PUMA is a member of the Fair Labor Association (FLA). Source
7. Do independent civil society organizations like NGO's and labor unions have a decisive voice in this collective initiative or in these certification schemes? The Fair Labor Association is acknowledged as a Multi-Stakeholder-Initiative (MSI) that meets this criterion. Source
8. Is there a policy for the brand (company) for capacity building at the apparel manufacturers for improved labour practices? PUMA implements measures to improve labour practices at its apparel manufacturers, and thereby collaborates with initiatives such as 'Better Work'. But, concrete results, such as wages increased or working hours decreased, are not clearly specified (see link, page 45). Source
9. Does the brand (company) annually report on the results of its labor conditions policy? Is at least 90% of the brands production volume from apparel manufacturers monitored for labour conditions? PUMA publishes an overview of the auditing process (Tier 1 & 2 suppliers). But, it remains unclear whether at least 90% of its production volume were monitored in 2016. Also, PUMA does not clearly and comprehensively specify results of its implemented measures to improve labor conditions at its supplying factories (see link, page 50-56). Source
10. Is at least 25% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? PUMA does not clearly report if and how much production volume is approved as socially compliant by independent third parties. Source
11. Is at least 50% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? See remark for labor conditions policy question 10. Source
12. Does the brand (company) implement a policy to establish the payment of living wages at its apparel manufacturers? Are at least first living wage payments realised? PUMA's Code of Conduct states that every worker throughout the supply chain has a right to compensation that covers basic needs as well as some discretionary income. But, there is no clear reporting in how far this target is achieved (see also link next question, pages 50-56). Source
13. Does the brand (company) annually report on the results of its labor conditions policy for the leather, yarn and fabric production phases, including a reasonable overview of the number and region of workplaces covered by the policy in relation to the total production volume? See remark for labor conditions policy question 9. Source
14. Are at least 50% of the brand's leather, yarn and fabric production phases approved as socially compliant by independent third parties, such as FLO-Cert, GOTS or SA8000? PUMA does not clearly report if and how much of its fabric manufacturing is approved as socially compliant by independent third parties. Source