Rank a Brand

How sustainable is Name It ?

Name It & sustainability


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First milestones, should be better Click here for score rapport: 7 out of 31

Sustainability summary

Name It has achieved the D-label. Name It has started to take sustainability into account. Still, a lot more can be done.

Brand owner: Bestseller A/S
Head office: Brande, Denmark
Sector: Baby and children clothing
Categories : Kids, Baby
Free Tags: Bestseller, Caps, Pullover, Shirts, Jackets, Jeans, Dress, Shoes

What's your sustainability news about Name It?

Name It sustainability score report

Last edited: 28 March 2017 by Mario
Last reviewed: 28 March 2017 by Mario

Questions about Climate Change/ Carbon Emissions

1 out of 6
1. Is there a policy for the brand to minimize, reduce or compensate carbon emissions? Bestseller (brand owner of Name It) implements several measures to reduce greenhouse gas emissions, such as energy efficiency measures at its stores and offices (see link, page 99). Source
2. Has the brand (company) disclosed the annual absolute carbon footprint of its 'own operations' (Scope 1 & 2) and has the brand already reduced or compensated 10% of these emissions in the last 5 years? Bestseller does not publish its annual climate footprint of last years. So it is not clear if the policy measures actually helped to reduce the total annual greenhouse gas emissions. Source
3. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? Bestseller does not communicate its renewable energy policy. Source
4. Is all the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? See remark for carbon emissions policy question 3. Source
5. Has the brand (company) set a target to reduce its absolute ‘own operations’ carbon emissions by at least 20% within the next 5 years? Bestseller does not communicate concrete information on target reductions for its total greenhouse gas emissions of own operations. Source
6. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations (Scope 3)? Bestseller implements measures to reduce greenhouse gas emissions in the production chain that is beyond own operations. However, Bestseller does not publish clear results, which include emission reductions achieved (see link, page 99). Source

Questions about Environmental Policy

1 out of 12
1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume? Bestseller is a member of Better Cotton Initiative (BCI). By 2020 its Bestseller's goal that the majority of cotton comes from more sustainable sources (Better Cotton, organic and recycled cotton). But, the overall proportion of preferable raw materials currently processed for Name It garments is not reported (see link, pages 65-77). Source
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume? See remark for environmental policy question 1. Source
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume? See remark for environmental policy question 1. Source
4. Does the brand (company) use environmentally 'preferred' raw materials for more than 50% of its volume? See remark for environmental policy question 1. Source
5. Does the brand (company) use environmentally 'preferred' raw materials for more than 75% of its volume? See remark for environmental policy question 1. Source
6. Does the brand (company) use environmentally 'preferred' raw materials for more than 90% of its volume? See remark for environmental policy question 1. Source
7. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics? Some cotton of Name It's clothing is GOTS certified. This means that during production high environmental standards are maintained for chemical and water use. This certification is applicable to some of the entire collection (see link, page 31). Source
8. Has the brand (company) eliminated at least one suspect chemical group, such as Phthalates or Per fluorinated chemicals from its entire garment production? Bestseller does not clearly report whether at least one suspect chemical group, such as Azo Dyes, PFCs or phthalates can be considered fully eliminated from its entire production (see link, page 79-85, see also link at next question). Source
9. Has the brand (company) eliminated at least three suspect chemical groups, such as Phthalates or Per fluorinated chemicals from its entire garment production? See remark for environmental policy question 8. Source
10. Does the brand (company) have clear objectives to minimize the environmental impact of its shipping packaging and carrier bags, by reducing, re-using, recycling and responsible sourcing of packaging materials, and does the brand annually report on these results? Bestseller implements several measures to minimize the environmental impact of its consumer packaging, but does not report on the annual results of its consumer packaging policy (see link, page 83). Source
11. Does the brand (company) have clear objectives to minimize waste, by reducing, re-using and recycling, and does the brand annually report the results? Bestseller does not report on the annual results of its waste reduction policy. Source
12. Does the brand (company) encourage the return or re-use of garments? Bestseller communicates that Name It had to stop their take-back scheme due to a decrease in clothes handed it for reuse. Asides sending unsold samples to I:CO for recycling Bestseller does not report, whether other measures are implemented too to stimulate the return or re-use of garments by its Name It customers (see link, page 77). Source

Questions about Labour Conditions/ Fair Trade

5 out of 13
1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labor, no child labor, no discrimination of any kind and a safe and hygienic workplace? All standards are mentioned in Bestseller's Code of Conduct (CoC) (see link, pages 1-3). Source
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary and paid overtime of 12 hours maximum 3. to have a sufficient living wage? 1. No, not clearly mentioned; 2. Yes, maximum workweek of 48 hours, overtime (max 12 hours) is voluntary; 3. Yes, commitment to implement payment of living wages (see link, pages 1-3). Source
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining? This right is mentioned, with reference to parallel means for the situation of law restrictions (see link, page 2). Source
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume? Bestseller has published an overview of sourcing countries (Denmark, Italy, Turkey, China, India & Bangladesh), but does not provide a significant list of direct suppliers (see link, page 15). Source
5. Is the brand (company) a member of a collective initiative that aims to improve labor conditions, or does the brand (company) purchase its supplies from accredited factories with improved labor conditions? Bestseller is a member of Ethical Trading Initiative (ETI). Source
6. Do independent civil society organizations like NGO's and labor unions have a decisive voice in this collective initiative or in these certification schemes? ETI is acknowledged as a Multi-Stakeholder-Initiative (MSI). Source
7. Is there a policy for the brand (company) for capacity building at the apparel manufacturers for improved labour practices? Bestseller does not report whether policy measures at its supplying production facilities are implemented to achieve improved labour practices with respect to product and / or production process quality. Source
8. Does the brand (company) annually report on the results of its labor conditions policy? Is at least 90% of the brands production volume from apparel manufacturers monitored for labour conditions? In 2015/16, approximately more than 90% of Bestseller's production volume was under monitoring on apparel manufacturer level. But, Bestseller's reporting on results is not detailed enough (see link, pages 17-23). Source
9. Is at least 25% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? For 2015/16 Bestseller reports, that 93% of its suppliers were compliant with its CoC. However, it remains unclear whether at least 25% of the production volume can be considered as compliant against the standards from eligible third parties or certification schemes (see link, page 18). Source
10. Is at least 50% of the production volume from apparel manufacturers approved as socially compliant by independent third parties, such as FWF, GOTS or SA8000? See remark for labor conditions policy question 9. Source
11. Does the brand (company) implement a policy to establish the payment of living wages at its apparel manufacturers? Are at least first living wage payments realised? Bestseller communicates to promote the payment of 'fair living wages'. However, concrete results of realized living wage payments are not specified yet (see link, pages 33-35 & 93). Source
12. Does the brand (company) annually report on the results of its labor conditions policy for the fabric manufacturing phases, including a reasonable overview of the number and region of workplaces covered by the policy in relation to the total production volume? Bestseller does not report on clear results of its labour conditions policy for the fabric manufacturing phases from spinning to final fabric. Source
13. Are at least 50% of the fabric manufacturing phases - from spinning to final fabric - approved as socially compliant by independent third parties, such as FLO-Cert, GOTS or SA8000? See remark for labor conditions policy question 12. Source