Brand owner: Facebook
Head office: Palo Alto, California U.S.A.
Sector: Websites
Categories :
Free Tags: Social Networking
| 1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions ? |
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Facebook has taken several policy measures to reduce its carbon emissions, such as making its data centers more efficient and using renewable energy. Facebook does this is cooperation with Greenpeace. | Source |
| 2. Has the brand (company) published the annual carbon-footprint of its ‘own operations’ including the energy used in the data centers? |
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Facebook publishes both the annual carbon-footprint of its ‘own operations’ as well as the energy used in the data centers, business travel, and so forth. For 2011 Facebook generated a total of 285K MT of CO2e and had a total electricity consumption of 532M kwh. | Source |
| 3. Has the brand (company) already reduced or compensated the carbon footprint of its own operations by at least 10% in the last 5 years? |
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Facebook does not publish the annual carbon footprint of earlier years on its website. So the company does not make clear what reductions have been achieved. | Source |
| 4. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years? |
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Facebook mentions several policy measures to reduce energy use, but does not specify a target percentage and a target year to reduce the carbon footprint of its own opertions. | Source |
| 5. Is at least 10% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? |
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Facebook mentions to use green energy to 23%, but does not make clear from what kind of resource, or does not give any details. | Source |
| 6. Is at least 25% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? |
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See remark for carbon emissions policy question 5. | Source |
| 7. Is at least 50% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? |
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See remark for carbon emissions policy question 5. | Source |
| 8. Is at least 100% of the electricity used by the brand (company) generated from renewable resources, such as wind or solar energy? |
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See remark for carbon emissions policy question 5. | Source |
| 9. Is the overall average Power Usage Efficiency (PUE) of the data center(s) below 1,5? |
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Facebook reports an average PUE value of 1,08. | Source |
| 10. Is the overall average Power Usage Efficiency (PUE) of the data center(s) below 1,25? |
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See remark for carbon emissions policy question 9. | Source |
| 1. Does the brand (company) have a corporate policy for environmentally responsible disposal of electronic waste? |
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Facebook does not communicate any information on a policy for safe disposal of e-waste through its website. Sustainability information should be easily accessible for consumers to make responsible choices. | Source |
| 2. Does the brand have a policy to seek out suppliers and/or service providers that conduct their business in environmentally responsible ways and does the brand provide concrete examples of this policy? |
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Facebook has received the 'Greener Purchasing Award' in Dec. 2011. However, no detailed information about these awarding are reported. | Source |
| 1. Does the brand have a policy to seek out suppliers and/or service providers who conduct their business with socially responsible and/or fair trade principles and does the brand provide concrete examples of this policy? |
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Facebook does not communicate any information on a policy to seek out suppliers that conduct their business in socially responsible ways. | Source |