Ted Baker scores 7 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Ted Baker Info

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7 out of 16
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Brand Owner: Ted Baker
Head Office: London, United Kingdom
Sector: Fashion, Clothing & Shoes
Categories: Designer, Casual
Free Tags: Designer

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Last Updated: 13 September 2011
Last Verified: 13 September 2011

Ted Baker Score Report

Questions about Climate Change/ Carbon Emissions

1 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	Ted Baker is a member of the Green 500 initiative, which aims to reduce carbon reduction and starts in April 2010 (see 'Environment' and click link to Green 500).	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	Ted Baker has been committed to collectively (with other London businesses) cutting their carbon emissions by 1.5 million tonnes over the last two and a half years, in keeping with the Mayor of London’s Energy Strategy. But it is unclear how much of that reductions can be attributed to Ted Baker and what percentage reduction it represents.	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	Ted Baker does not communicate any information on targets reductions for its carbon emissions, if there is any, on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	Ted Baker does not communicate a policy to reduce the carbon emissions in the supply chain, if there is one, on its website.	SOURCE

Questions about Environmental Policy

0 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	Ted Baker joined Made-By in May 2010. In their 2010 scorecard only 2% of their products is from sustainable. Due to the timing of Made-By workshops, Ted is targeting to have more sustainable items in the collection by Autumn/Winter 2011.	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	See remark for environmental policy question 1.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	See remark for environmental policy question 1.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	Ted Baker does not communicate any information on an environmental policy related to the ‘wet processes’ within the production cycle, if there is one, on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE

Questions about Labour Conditions/ Fair Trade

6 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	Ted Baker follows a CoC based on SA8000, but does not state that they follow the SA8000 standards. In this CoC, all standards are mentioned (see page 1).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	1. Yes, formally registered employment relationship. 2. Yes, maximum working week of 48, overtime is voluntary and is 12 hours max. 3. Yes, living wage is paid (see page 1-2).	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	This right is mentioned, with reference to parallel means for the situation of law restrictions (see page 1).	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	Ted Baker does not provide a significant list of direct suppliers on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Ted Baker is working with Made-By. In 2010, 36% of Ted’s production was made in low risk/socially certified/compliant factories, of which 29% was rated Class A. Four potential social improvement projects were identified; three in Guangzhou, China and one in Turkey.	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	Made-By is acknolwedged as a Multi-Stakeholder Initiative.	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	Ted Baker is a member of MADE-BY. The MADE-BY scorecard shows the percentage of socially certified materials within the total production.	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	29% of Ted Baker's collection is produced in compliance with 'Class A' level factories according to MADE-BY and 36% is monitored.	SOURCE