Stella McCartney scores 4 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Stella McCartney Info

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4 out of 16
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Brand Owner: Stella McCartney Ltd & Gucci Group
Head Office: Haywards Heath, UK
Sector: Fashion, Clothing & Shoes
Categories: Designer
Free Tags: Lingerie, Adidas by Stella McCartney, Footwear, Bags, Accessories

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Last Updated: 5 October 2011
Last Verified: 4 October 2011

Stella McCartney Score Report

Questions about Climate Change/ Carbon Emissions

1 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	All UK operations are powered by clean electricity. The company claims to be Carbon Neutral, offsetting over 3000 tonnes of CO2 annually.	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	Although Stella McCartney claims to be Carbon Neutral, there is no carbon footprint reporting available on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	The Gucci Group, which is in a joint venture with Stella McCartney, communicates that the CO2 emission from transport and stores should be reduced by 20% in 2020, see report 2011, however this is not within 5 years. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	The Gucci Group, which is in a joint venture with Stella McCartney, communicates that it aims to obtain ISO 14001 certification for Gucci Group owned tanneries by 2011. However, it is not clear whether these tanneries are owned by The Gucci Group or whether these tanneries are part of the supply chain.	SOURCE

Questions about Environmental Policy

0 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	Stella McCartney does not communicate any information on its current usage of environmentally 'preferred' raw materials on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	Stella McCartney does not communicate any information on its current usage of environmentally 'preferred' raw materials on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	Stella McCartney does not communicate any information on its current usage of environmentally 'preferred' raw materials on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	Stella McCartney does not communicate any information on its environmental policy related to ‘wet processes’ within the production cycle, if there is one, on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE

Questions about Labour Conditions/ Fair Trade

3 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	Stella McCartney is part of the Gucci Group, which is a supporting member of SA8000 and aims to achieve certification of all direct owned production sites of Gucci Group by 2015. All these standards are covered by SA8000 Code of Conduct (See page 32).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	See remark for Labour Conditions question 1. SA8000 covers these standards.	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	See remark for Labour Conditions question 1. SA8000 covers these standards.	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	Neither PPR, Gucci Group, nor Stella McCartney provide a significant published list of direct suppliers on their websites.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Gucci Group is a supporting member of Social Accountability International (SAI) and the SA8000 certification for its brands (see p.5). However, it is not clear what percentage of factories/annual volume is currently certified.	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	SA8000 is acknowledged as a ‘Multi Stakeholder Initiative’ (MSI), but its not clear what percentage of factories/annual volume are certified (see previous question's remark).	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	PPR reports carrying out 3,493 audits in 2009 (see page 5). However, there is no comprehensive reporting on the results of their labour conditions policy or the percentage those audits represent in the total production.	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	See remark for former question. SA8000 seems substantially covered for The Gucci Group, though the percentage on total volume is not clear and the report does not give any details on the supply chain.	SOURCE