Starbucks Info

Rank a Brand score:
10 out of 17
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Brand Owner: Starbucks
Head Office: Seattle, USA
Sector: Coffee & Tea
Categories: Coffee, Tea
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Starbucks
Last Updated: 22 March 2012
Last Verified: 22 March 2012

Starbucks Score Report

Questions about Climate Change/ Carbon Emissions
1 out of 5
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1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions ? Starbucks has taken several policy measures to reduce its carbon emissions, such as using green energy and building greener stores. SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations'? Starbucks reports on the amount of electricity used for its own operations (p. 14), but does not communicate this footprint on its website. Sustainability information should be easily accessible for consumers to make responsible choices. SOURCE
3. Has the brand (company) already reduced or compensated the carbon footprint of its ‘own operations’ by at least 10% in the last 5 years? See remark for climate change question 2. SOURCE
4. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years? Starbucks does not communicate any information on target reductions for its carbon emissions on its website. SOURCE
5. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations? Starbucks states to 'improve farmers' access to carbon markets, helping them generate additional income while protecting the environment" (p. 7), but does not publish any concrete goals, actions or achievements. SOURCE
Questions about Environmental Policy
5 out of 6
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1. Has the brand (company) signed a commitment to increase annually purchased volume of environmentally certified raw materials (coffee and/or tea) purchased to at least 75% by 2015? Starbcuks aims to ensure that 100% of its coffee is ethically sourced by 2015 (p. 7). SOURCE
2. Does the brand purchase its coffee and/or tea from environmentally certified sources which include standards on eg water usage during processing, banning or reduce chemicals and pesticides, preserving biodiversity and stopping deforestation? 86% of the coffee that Starbucks sells is C.A.F.E. (Starbucks own certification standard) or Fairtrade certified which meet these criteria (p. 7). SOURCE
3. Does the brand purchase at least 25% or its coffee and/or tea from environmentally certified sources which include standards on eg water usage during processing, banning or reduce chemicals and pesticides, preserving biodiversity and stopping deforestation? See remark for environmental policy question 2. SOURCE
4. Does the brand purchase at least 50% or its coffee and/or tea from environmentally certified sources which include standards on eg water usage during processing, banning or reduce chemicals and pesticides, preserving biodiversity and stopping deforestation? See remark for environmental policy question 2. SOURCE
5. Does the brand purchase 100% of its tea of coffee from environmentally certified sources which include standards on eg water usage during processing, banning or reduce chemicals and pesticides, preserving biodiversity and stopping deforestation? See remark for environmental policy question 2. SOURCE
6. Does the brand have clear objectives to reduce the weight, or increase the sustainability of its consumer packaging and does the brand annually report on these results? Starbucks has taken several policy measures to reduce the environmental impact of its cups, such as using post-consumer recycled materials and developing recycable cups (see also link in previous question, p. 11). SOURCE
Questions about Labour Conditions/ Fair Trade
4 out of 6
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1. Does the brand (company) purchase its coffee and/or tea from sources (plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the coffee and/or tea? 86% of the coffee that Starbucks sells is C.A.F.E. (Starbucks own certification standard) or Fairtrade certified which meet these criteria (p. 7). SOURCE
2. Does the brand (company) purchase at least 25% of its coffee and/or tea from sources (plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the coffee and/or tea? See remark for labor conditions policy question 1. SOURCE
3. Does the brand (company) purchase at least 50% of its coffee and/or tea from sources (plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the coffee and/or tea? See remark for labor conditions policy question 1. SOURCE
4. Does the brand (company) purchase at least 75% of its coffee and/or tea from sources (plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the coffee and/or tea? See remark for labor conditions policy question 1. SOURCE
5. Does the brand (company) purchase 100% of its coffee and/or tea from sources (plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the coffee and/or tea? See remark for labor conditions policy question 1. SOURCE
6. Does the brand (company) have a published list of coffee and/or tea suppliers, that have collectively contributed to more than 90% of the purchase volume? Starbucks does not provide a significant list of direct suppliers on its website. Sustainability information should be easily accessible for consumers to make responsible choices. SOURCE