Reebok scores 9 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Reebok Info

Rank a Brand score:

9 out of 16
Please scroll down the score report.

Brand Owner: Adidas AG
Head Office: Canton, MA, USA
Sector: Fashion, Clothing & Shoes
Categories: Sportswear, Footwear
Free Tags: Multi-Sports

Widget

EMAIL BRAND

Reebok Logo

Find out how green, fair and transparent your favorite brands are.

Compare Other brands

BRAND NAME Brand_name_botline

PERFORMANCE Brand_name_botline

Last Updated: 2 December 2011
Last Verified: 2 December 2011

Reebok Score Report

Questions about Climate Change/ Carbon Emissions

2 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	Reebok energy reduction steps are mentioned at Reebok Headquarters. Adidas AG (brand owner) has the goal to reduce relative energy use by 20% and 10% relative carbon savings through ‘greener energy sources' by 2015. (See 'Green Company Targets').	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	Reebok is a subsidiary of Adidas AG which publicly reports its carbon footprint on the CDP website. In 2008 , the total footprint for Reebok was not published but in 2009, it was reported for both scopes 1 and 2.	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	Adidas AG (brand owner) has set a 30% reduction target for carbon emissions by 2015 (against a baseline of 2008). (see page 22). However, this target is based on relative sales, not absolute emissions, and no targets for 2012 are mentioned.	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	Adidas AG has listed several supply chain policies and their progress towards achieving them (see pp.97-101). For example, providing energy efficient management training for their suppliers.	SOURCE

Questions about Environmental Policy

1 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	Reebok has a Green Easy collection, which uses eco-friendly materials (see link) In addition, the Adidas AG is a founding member of the Better Cotton Initiative (BCI) and they are comitted to using 100% "Sustainable cotton' by 2018 (see Link in Environmental Policy Question 2).	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	See remark for Environmental Policy Question 1.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	See remark for Environmental Policy Question 1.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	Adidas has listed several supply chain policies and their progress towards achieving them (see pp.97-101). For example, providing energy efficient management training for their suppliers.	SOURCE

Questions about Labour Conditions/ Fair Trade

6 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	All standards are mentioned in Adidas AG Sustainability Review 2009 (see page 1&2).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	1. Not found 2. No: A maximum working week of 60 hours including overtime, with the exception of extraordinary circumstances (see page 2). 3. Living wage is vaguely touched upon but not actually specified (see page 2).	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	Freedom of association is mentioned, but nothing found about situations in which this right is restricted by law (see page 2).	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	"Global supplier factory list" found from 01.01.2011.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Adidas Group is a member of the Fair Labor Association (FLA). Also engaged in other environmental and social partnerships.	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	Adidas Group is a member of FLA, which means that Labour Unions and/or business-independent NGO’s have a formal and co-decisive voice within the initiative and are co-responsible for the integrity and credibility of the initiative.	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	Detailed performance data 2010 found (see link).	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	According to the Fair Labor Organisation Adidas Group is in compliance with the FLA code.	SOURCE