Purebaby scores 3 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Purebaby Info

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3 out of 16
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Brand Owner: Purebaby Pty. Ltd.
Head Office: Collingwood, Australia
Sector: Fashion, Clothing & Shoes
Categories: Baby & Children, Casual
Free Tags: basic

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Last Updated: 8 March 2012
Last Verified: 8 March 2012

Purebaby Score Report

Questions about Climate Change/ Carbon Emissions

0 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	Purebaby does not communicate any information on a climate change policy on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	See remark for climate change question 1.	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	See remark for climate change question 1.	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	See remark for climate change question 1.	SOURCE

Questions about Environmental Policy

3 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	In 2009, 100% of the Purebaby collection was made of cotton and the entire collection was produced with organic cotton (certified as Class B by Made-By). However, in 2011 this information is not available on Made-by's website, but Purebaby states (see link): "We use only organically grown and harvested cotton".	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	See remark for environmental policy question 1.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	See remark for environmental policy question 1.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	Purebaby does not communicate any information on an environmental policy related to the ‘wet processes’ within the production cycle on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE

Questions about Labour Conditions/ Fair Trade

0 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	Purebaby does not communicate a Code of Conduct on its website.	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	See remark for labor conditions question 1.	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	See remark for labor conditions question 1.	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	Purebaby does not provide a significant published list of direct suppliers on its website.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Purebaby is a member of SKAL in The Netherlands, but does not communicate any international memberships of an MSI.	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	See remark labor conditions question 5.	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	Purebaby does not provide an annual report on the results of its labour conditions policy on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	See remark labor conditions question 7.	SOURCE