Prima Donna scores 4 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Prima Donna Info

Rank a Brand score:

4 out of 16
Please scroll down the score report.

Brand Owner: Van de Velde N.V.
Head Office: Schellebelle, Belgium
Sector: Fashion, Clothing & Shoes
Categories: Underwear & Lingerie
Free Tags: Women, PrimaDonna Twist

Widget

EMAIL BRAND

Prima Donna Logo

Find out how green, fair and transparent your favorite brands are.

Compare Other brands

BRAND NAME Brand_name_botline

PERFORMANCE Brand_name_botline

Last Updated: 24 October 2011
Last Verified: 9 September 2011

Prima Donna Score Report

Questions about Climate Change/ Carbon Emissions

1 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	Van de Velde (brand owner of Prima Donna) has taken several policy measures to reduce carbon emissions, such as optimising heat provision and generating electricity from PV panels (see page 84 of Annual Report 2010 in link).	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	Van de Velde does not communicate any information on its carbon footprint on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	Van de Velde does not communicate any information on its carbon reduction policies, if there are any, on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	Although one of the buildings from one plant generate electricity from PV panels, no goals and no reports with tangible results are provided at Van de Velde's website.	SOURCE

Questions about Environmental Policy

0 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	Van de Velde does not communicate an environmental policy - if there is one - through its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	See Remark for Ecology Question 1.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	See Remark for Ecology Question 1.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	Van de Velde uses the Oeko-tex standard 100 for textiles, but this standard is not acknowledged since it, for example, does not cover the water effluent issues for the production stages.	SOURCE

Questions about Labour Conditions/ Fair Trade

3 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	Van de Velde follows the SA8000 standards (see 'social responsibility'). For CoC SA8000, see link questions 2&3 below. In this CoC, all these standards are mentioned (see pages 5,6 & 7).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	In SA8000 standard: 1. Yes, legally-binding employment relationships; 2. Yes, maximum workweek of 48 hours, overtime (max 12 hours) is generally voluntary; 3. Yes, commitment to implement payment of living wages (see page 7).	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	This right is mentioned, with reference to parallel means for the situation of law restrictions (see page 6 & 7).	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	Van de Velde mentions two plants in Belgium and in Tunesia (see page 81), but does not publish a list of all direct suppliers on its website.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Van de Velde works with SA8000 certified factories and is audited twice a year by SGS. However, no verifiable numbers or percentages are mentioned, only ambitions that all factories apply the company's standards.	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	Although SA8000 is an acknowledged MSI and Van de Velde works with SA8000 certified factories, no verifiable numbers or percentages of certified factories are mentioned.	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	Annual reports found from 2001/2010, including mentioning of labour conditions policy and audits. However, no measurable goals or results are mentioned (see page 83).	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	Although Van de Velde works with SA8000 certified factories, Van de Velde does not communicate any clear results or monitored percentages.	SOURCE