Pickwick scores 11 out of 17 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Pickwick Info

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11 out of 17
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Brand Owner: Sara Lee
Head Office: Utrecht, Netherlands
Sector: Coffee & Tea
Categories: Tea
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Last Updated: 17 November 2011
Last Verified: 17 November 2011

Pickwick Score Report

Questions about Climate Change/ Carbon Emissions

3 out of 5


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions ?	Sara Lee (brand owner of Pickwick) has taken several policy measures to reduce its carbon emissions, such as using energy-efficient lightning and equipment (see page 26 of Sustainability Report).	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations'?	Sara Lee (brand owner of Pickwick) publishes its carbon footprint 2010 on its website and also for 2009 on the Carbon Disclosure Project website (CDP).	SOURCE
3. Has the brand (company) already reduced or compensated the carbon footprint of its ‘own operations’ by at least 10% in the last 5 years?	Sara Lee has reduced its carbon emissions from 2009 (1,127,480, see link) to 2010 (1,091,717, see link previous question) by 3,2%. Specific carbon footprint numbers from earlier years were not found.	SOURCE
4. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	Sara Lee (brand owner of Pickwick) aims to reduce 2% of its Greenhouse Gas emissions by 2012 from it seems base year 2011. This equals a reduction of only 10% in the next five years.	SOURCE
5. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	Sara Lee reports its Scope 3 carbon footprint (including emissions from suppliers and purchased goods) to the CDP. Further, the company performed Life Cycle Analysis for tea to better reduce the carbon emissions in the production chain.	SOURCE

Questions about Environmental Policy

4 out of 6


1. Has the brand (company) signed a commitment to increase annually purchased volume of environmentally certified raw materials (coffee and/or tea) purchased to at least 75% by 2015?	Although in 2011, about one third (33%) of the tea for the European market was UTZ CERTIFIED (see next question), we found no commitment for Pickwick to increase this percentage to at least 75% by 2015. But already 85% of the tea sold in Europe is already ETP monitored.	SOURCE
2. Does the brand purchase its coffee and/or tea from environmentally certified sources which include standards on eg water usage during processing, banning or reduce chemicals and pesticides, preserving biodiversity and stopping deforestation?	According to Sara Lee sustainability report 2011 (source p.23), more than 85% of all Sara Lee’s tea is sourced from Ethical Tea Partnership monitored tea estates. In 2011, about one third (33%) of the tea for the European market was UTZ CERTIFIED.	SOURCE
3. Does the brand purchase at least 25% or its coffee and/or tea from environmentally certified sources which include standards on eg water usage during processing, banning or reduce chemicals and pesticides, preserving biodiversity and stopping deforestation?	See remark for environmental policy question 2.	SOURCE
4. Does the brand purchase at least 50% or its coffee and/or tea from environmentally certified sources which include standards on eg water usage during processing, banning or reduce chemicals and pesticides, preserving biodiversity and stopping deforestation?	See remark for environmental policy question 2. More than 50% of the tea production is ETP monitored.	SOURCE
5. Does the brand purchase 100% of its tea of coffee from environmentally certified sources which include standards on eg water usage during processing, banning or reduce chemicals and pesticides, preserving biodiversity and stopping deforestation?	See remark for environmental policy question 2.	SOURCE
6. Does the brand have clear objectives to reduce the weight, or increase the sustainability of its consumer packaging and does the brand annually report on these results?	Sara Lee (brand owner of Pickwick) has taken several policy measures to reduce the weight of and increase the sustainability of its consumer packaging, but no clear overall or brand specific report found (see page 33).	SOURCE

Questions about Labour Conditions/ Fair Trade

4 out of 6


1. Does the brand (company) purchase its coffee and/or tea from sources (plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the coffee and/or tea?	According to Sara Lee sustainability report 2011 (source p.23), more than 85% of all Sara Lee’s tea is sourced from Ethical Tea Partnership monitored tea estates. In 2011, about one third (33%) of the tea for the European market was UTZ CERTIFIED.	SOURCE
2. Does the brand (company) purchase at least 25% of its coffee and/or tea from sources (plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the coffee and/or tea?	See remark for labor conditions question 1.	SOURCE
3. Does the brand (company) purchase at least 50% of its coffee and/or tea from sources (plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the coffee and/or tea?	See remark for labor conditions question 1.	SOURCE
4. Does the brand (company) purchase at least 75% of its coffee and/or tea from sources (plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the coffee and/or tea?	See remark for labor conditions question 1.	SOURCE
5. Does the brand (company) purchase 100% of its coffee and/or tea from sources (plantations) that are certified to e.g. have no child labor and no forced labour, and provide a better living standard for the farmers and workers who produce the coffee and/or tea?	See remark for labor conditions question 1.	SOURCE
6. Does the brand (company) have a published list of coffee and/or tea suppliers, that have collectively contributed to more than 90% of the purchase volume?	Pickwick nor brand owner Sara Lee provides a significant list of direct suppliers on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE