PUMA scores 9 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

PUMA Info

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9 out of 16
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Brand Owner: PPR Group
Head Office: Herzogenaurach, Germany
Sector: Fashion, Clothing & Shoes
Categories: Sportswear, Footwear
Free Tags: Multi-Sports, sneakers

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Last Updated: 2 March 2012
Last Verified: 24 February 2012

PUMA Score Report

Questions about Climate Change/ Carbon Emissions

3 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	PUMA has a 'Paperless Office' policy to reduce 75% of paper usage, with an offsetting initiative (e.g. tree planting) compensating for the remaining usage; it also aims to reduce 25% CO2 emission through more efficient transport; and it plans to introduce a sustainability index to communicate sustainability to consumers (p31).	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	PUMA published a carbon footprint for 2010 (see annual report 2010 in previous link, p.47-52) and the total greenhouse gas footprint in the Environmental Profit and Loss Statement (see link). The carbon footprint increased from 2009 to 2010. Puma claims to fully offset these emissions, but makes not clear in what offset project(s) and the additionality of it.	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	PUMA aims for a 25% reduction of CO2, energy, water and waste in its offices, stores, warehouses and direct supplier factories by 2015, based on the 2010 baseline (p31).	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	PUMA plans to collaborate with their strategic suppliers and logistic service providers to offset their carbon footprint in the long-term. This will be done by sourcing only from suppliers with 90-100% internal score on their key performance indicator scorecard (p32). It also aims to use sustainable materials for 50% of their products (p31).	SOURCE

Questions about Environmental Policy

1 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	PUMA aims to produce 50% of international collections with organic cotton, Cotton Made in Africa and recycled polyester by 2015 (p31). Currently, organic cotton is used in some products and some suppliers are GOTS-certified, but it is unclear what % of the total volume they represent (p34). 2.4% of collections are made of Cotton Made in Africa (p35).	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	See remark for environmental policy question 1.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	See remark for environmental policy question 1.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	PUMA is working to eliminate all hazardous substances from the production process, based on Greenpeace's Detox campain.	SOURCE

Questions about Labour Conditions/ Fair Trade

5 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	All standards are mentioned in PUMA's Code of Conduct (CoC) (p38).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	1. Not mentioned; 2. Working week is 48 hours maximum and overtime is 12 hours, but it is unclear whether overtime is voluntary; 3. Minimum wage is paid, but PUMA is in the process of addressing fair wage issues with other stakeholders (p38-39).	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	Freedom of association is mentioned, but nothing found about situations in which this right is restricted by law (p38)	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	PUMA does not provide a significant list of direct suppliers on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	PUMA is a member of the Fair Labor Association (FLA).	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	FLA is acknowledged as a "Multi Stakeholder Initiative".	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	Every direct and licensee supplier of PUMA was audited in 2010 (p60) and PUMA has published the results of their audits (p41-45).	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	All of PUMA's branded goods, including licensees, are accredited by FLA.	SOURCE