Otto scores 8 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Otto Info

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8 out of 16
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Brand Owner: Otto Group
Head Office: Hamburg, Germany
Sector: Fashion, Clothing & Shoes
Categories: Retailer
Free Tags: Affordable Fashion

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Last Updated: 24 October 2011
Last Verified: 25 August 2011

Otto Score Report

Questions about Climate Change/ Carbon Emissions

3 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	Otto Group (brand owner of Otto) has set up the Otto Group's Climate Protection Strategy (see page 45 of CSR report).	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	Otto Group only reduced 1% compared to 2006/2007. And in 2007/2008, emissions had increased, so no reduction of 10% is realized (see page 81).	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	Otto Group's goal is to reduce 50% of the CO2 emissions by 2020 compared to 2006/ 2007. So in case of a liniair progression, 21% should be realized in 2012. However, this is only the case for companies in which the Otto Group has a majority stake or for companies that have an annual revenue of 50 million euros or more.	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	Otto group introduced an CO2PERATION project to reduce energy consumption by suppliers (see page 44).	SOURCE

Questions about Environmental Policy

0 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	Otto developed the trademark PURE WEAR; textiles of Organic Cotton. Also, the 'Cotton made in Africa' project to improve social and environmental issues for cotton farmers in Africa was started. However, it is unclear what percentage on total this represents (see pages 35&71).	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	See remark for environmental policy question 1.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	See remark for environmental policy question 1.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	Otto Group provides some information on water use, but not much on chemicals (see page 77).	SOURCE

Questions about Labour Conditions/ Fair Trade

5 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	All standards are mentioned in Otto Group Code of Conduct (see page 1-3).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	1. Yes, legally-binding contracts; 2. Yes, Maximum workweek is 48 hours and overtime (12 hours) is voluntary; 3. Yes, commitment to implement payment of living wages (see point 8)	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	This right is mentioned, with reference to parallel means for the situation of law restrictions (see point 5).	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	The Otto Group does not provide a significant published list of direct suppliers on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	OTTO is a member of BSCI. (see page 38)	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	Independent civil society organizations do not have a decisive voice in BSCI.	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	The audit procedure is explained on page 39-40. See Fact and Figures page 86 - 91 for outcomes of the audit program.	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	Over 80% of the suppliers are auditted, the main part of the suppliers is in compliance with the BSCI Code of Conduct (see page 40). But BSCI has no third party verification.	SOURCE