Nudie Jeans scores 10 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Nudie Jeans Info

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10 out of 16
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Brand Owner: Nudie Jeans Co.
Head Office: Göteborg, Sweden
Sector: Fashion, Clothing & Shoes
Categories: Denim & Jeans
Free Tags: Designer

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Last Updated: 26 January 2012
Last Verified: 26 January 2012

Nudie Jeans Score Report

Questions about Climate Change/ Carbon Emissions

0 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	Nudie Jeans does not communicate any information on policies to minimize, reduce, or compensate carbon emissions on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	Nudie Jeans does not communicate any information on its carbon footprint on its website.	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	See remark for carbon emissions question 2.	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	Nudie Jeans does not communicate any information on a policy to reduce or compensate carbon emissions generated from the supply/production chain on its website.	SOURCE

Questions about Environmental Policy

4 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	For the present season 43% of Nudie Jeans' produced garments are made of organic cotton. The majority of the organic cotton is GOTS certified	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	See remark for environmental policy question 1.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	See remark for environmental policy question 1.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	Nudie Jeans claims that the majority of the organic denim used in their production is certified by GOTS (Global Organic Textile Standard).	SOURCE

Questions about Labour Conditions/ Fair Trade

6 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	Nudie Jeans is a member of the Fair Wear Foundation (FWF). For Labour Standards FWF, see link for questions 2&3 below. In the Labour Standards all these standards are mentioned.	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	In FWF Labour Standards: 1. Yes, legally-binding employment relationships; 2. Yes, maximum workweek of 48 hours, overtime (max 12 hours) is voluntary; 3. Yes, commitment to implement payment of living wages.	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	In FWF Labour Standards: This right is mentioned, with reference to parallel means for the situation of law restrictions.	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	No list found on Nudie Jeans website, but in the Q&A section it is said that "All jeans from Nudie are made in Italy from denim fabrics produced in Italy, Japan, Turkey and USA" (see "Where is Nudie Produced?").	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Nudie Jeans is a member of FWF.	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	Nudie is a member of FWF, which means that Labour Unions and/or business-independent NGO’s have a formal and co-decisive voice within the initiative and are co-responsible for the integrity and credibility of the initiative.	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	Nudie Jeans has a publicly available annual audit report on the Fair Wear Foundation website.	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	Factories producing for Nudie Jeans are monitored by FWF, but no clear results or monitored percentages are mentioned (see pg 4 of Social Report).	SOURCE