Nissan scores 9 out of 24 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Nissan Info

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9 out of 24
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Brand Owner: Nissan
Head Office: Kanagawa, Japan
Sector: Automotive
Categories: Passenger Car
Free Tags: Popular, Sentra, Altima, Maxima, Pathfinder, Froniter, Titan

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Last Updated: 12 January 2012
Last Verified: 12 January 2012

Nissan Score Report

Questions about Climate Change/ Carbon Emissions

7 out of 16


1. Has the brand formulated the objective to reduce its CO2 emissions from its own operations (including owned production facilities), by at least 30% in 2020 compared to 1990 CO2 emission levels?	Nissan has a long-term plan for reducing C02 emissions from its various production facilities. However Nissan does not specifically commit to a reduction of at least 30% in 2020 (see p.105 of the 2011 report).	SOURCE
2. Has the brand disclosed the annual carbon footprint of its 'own operations', including owned production facilities?	Nissan discloses its carbon footprint from 2006 to 2010 (see link).	SOURCE
3. Has the brand already reduced or compensated its CO2 emissions from its own operations (including owned production facilities), by at least 10% in the last 5 years?	Altough Nissan reports that its global per vehicle CO2 emissions in production have decreased by 18.6% by 2005 (see p. 105 from Nissan's Sustainability Report 2011, see link), its absolute carbon emissionshave increased by 16.6% between 2005 and 2010 (see link previous question).	SOURCE
4. Does the brand disclose a full carbon Life Cycle Assessment (LCA) of its main car models or series, so that the carbon emissions caused by the car production (from raw materials to final product) are also transparent?	See source for a short carbon emission life cycle assessment for the models: Elgrand, Skyline, X-Trail, March. It is unclear whether these brands are representative of Nissan's main brands.	SOURCE
5. Does the brand plan to achieve an average CO2 emission of 130 grams per kilometer (g/km) or lower for its European car fleet prior to 2015?	Nissan has established a long-term goal to reduce its C02 emissions from new vehicles by approximately 70% from 2000 levels by 2050 (p. 4). Nissan however does not give any car fleet average. Also, no target for 2015 was found.	SOURCE
6. Has the brand achieved an average CO2 emission of 160 grams per kilometer (g/km) or lower for its European car fleet?	Nissan does not give any information on its car fleet average based on the realized sales for Europe. Based on the catalogue (sample taken from the Dutch website, see source), the average CO2 emissions for the Nissan car fleet is approximately 180 g/km.	SOURCE
7. Has the brand achieved an average CO2 emission of 150 grams per kilometer (g/km) or lower for its European car fleet?	See remark for climate change question 6.	SOURCE
8. Has the brand achieved an average CO2 emission of 140 grams per kilometer (g/km) or lower for its European car fleet?	See remark for climate change question 6.	SOURCE
9. Has the brand achieved a 4% CO2 emission reduction of the car fleet average in the last two years?	Nissan presents two graphs on the decrease in the fleet average CO2 emission (p.20), but only gives the percentage decrease and not the actual concrete numbers. Therefore these graphs are too unclear.	SOURCE
10. Has the brand achieved a 10% CO2 emission reduction of the car fleet average in the last five years?	See remark for climate change question 9.	SOURCE
11. Does the brand sell a car that has a CO2 emission of 100 grams per kilometer (g/km) or lower?	Nissan sells the Nissan Leaf which is an electric car that emits zero emissions and has a energy efficiency of 24kWh.	SOURCE
12. Does the brand sell a car that has a CO2 emission of 90 grams per kilometer (g/km) or lower?	See remark for climate change question 11.	SOURCE
13. Has the brand developed a prototype car that has a CO2 emission of 70 grams per kilometer (g/km) or lower?	Nissan already sells the Nissan Leaf which is an electric car that emits zero emissions and has a energy efficiency of 24kWh.	SOURCE
14. Does the brand sell a hybrid, electric or fuel cell car on the European market?	Nissan sells the full electric Nissan Leaf on the European, Japanese and American market (see p.17).	SOURCE
15. Has the brand announced that a full electric or fuel cell car will be brought to the European market by 2012 at the latest?	See remark for climate change policy question 14.	SOURCE
16. Does the brand clearly give the carbon emission or fuel efficiency rates for all models on its website?	Nissan communicates the carbon emission rates for all models on its website (checked for UK, NL and DE).	SOURCE

Questions about Environmental Policy

1 out of 5


1. Does the brand disclose the smog forming exhaust gas emissions rates per km for at least its main car series?	Quantified information about the exhaust gas emissions per series is not published on the Nissan websites.	SOURCE
2. Does the brand report on the emission of air pollutants from its own operations, including owned facilities?	Nissan reports on emissions of air pollutants from main plaints and establishments, consolidated subsidiaries and overseas subsidiaries.	SOURCE
3. Are the materials in each new car model of the brand at least 85% recyclable or reusable?	Although Nissan is ambitious in its goal for a 100% recycle/re-use rate, it is not totally clear if the cars outside Japan already have a recycle / reuse rate of at least 85%. Nissan states (p. 39) that since 2005 all new models sold in Japan have a recoverability rate of 95%. This however does not clearly stipulate what percentage of the cars are recyclable.	SOURCE
4. Can at least 90% of all new and redesigned car models of the brand be reused or recycled, and does the brand have a plan to phase out PVC?	Nissan states (p. 39) that since 2005 all new models sold in Japan have a recoverability rate of 95%. This however does not clearly stipulate what percentage of the cars are recyclable. Phasing out PVC is not specifically mentioned.	SOURCE
5. Does the brand have clear achievements and targets to increase the use of recycled and biodegradable materials in its car fleet?	Nissan states that their Ultimate Goal is 100% Recovery Rate and the use and Remanufacturing of parts will be promoted at the sales and services phases of a vehicle's life cycle. However, Nissan does not mention any concrete goals/percentages.	SOURCE

Questions about Labour Conditions/ Fair Trade

1 out of 3


1. Does the brand (company) have a Code of Conduct (CoC) for own factories and suppliers, which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	Nissan does have CSR guidelines for suppliers that state all local laws should be complied with regarding forced labour, child labour, discrimination and a safe and healthy work environment. For own employees, Nissan follows the Global Compact, where these standards are more or less also mentioned, see source next question, p. 77.	SOURCE
2. Does this CoC include at least two of the following workers rights: 1) a formal employment relationship; 2) a maximum working week of 60 hours including paid overtime; 3) a living wage; and 4) to form and join labour unions and bargain collectively; and in those situations where these rights are restricted under law, to develop parallel means?	The CSR guidelines for suppliers state that Nissan suppliers should meet legal requirements in the country of operation, but that is too weak to provide e.g. a living wage, have a clear cap on working hours and have the freedom to associate in any case, also when law restricts these rights.	SOURCE
3. Does the brand annually report on the results of its labour conditions policy?	Nissan does not report on labour conditions and it states on its website that this is not applicable.	SOURCE