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| 1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions? |
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MySpace's parent company (News Corporation) has a number of initiatives to transform its business practices to reduce energy use and carbon emissions. The company claims to be the first global media company to achieve carbon neutral – net zero carbon emissions by the end of 2010. |
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| 2. Has the brand (company) published the annual carbon-footprint of its ‘own operations’ including the energy used in the data centers? |
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News Corporation publishes its carbon footprint. For fiscal year 2010, it's carbon footprint was 584,332 metric tons of CO2. News Corporation states to include all Scope 1, Scope 2 and Scope 3 (business air travel) in its calculations. They include 100% of the emissions associated with businesses they directly control. |
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| 3. Has the brand (company) already taken actions to reduce or offset their carbon footprint, and achieved at least a 10% reduction on their annual carbon footprint over the last 5 years? |
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News Corporation (parent company of Myspace) has compensated its entire FY2010 carbon footprint by purchasing carbon credits from eg wind-generated electricity and biomass fuel switch projects (see link). |
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| 4. Is there a clear target for the brand (company) to minimize or reduce future carbon emissions by at least 20% within the next 5 years? |
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As presented by the CEO of News Corporation in Jan. 2011, the target is to reduce absolute GHG emissions by 15% by the end of 2015. |
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| 5. When choosing data hosting services, has the brand stated that they considered the energy efficiency or the location of the data center (to assess the availability of renewable energy and/or efficient cooling)? |
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News Corporation does not communicate information about where their web services are hosted. |
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| 6. Does the brand (company) make use of renewable energy? |
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In this letter (see link) News Corporation states to support the use of renewable energy in their businesses all over the world. For instance in the UK they use already 100% renewable energy. |
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| 7. Does at least 20% of the brands total energy purchased come from renewable resources? |
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See comment Climate Change question 6. News Corporation is using renewable energy. However, it is unclear which part of the total energy use is currently derived from renewable resources. |
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