Fuji scores 3 out of 18 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Fuji Info

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3 out of 18
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Brand Owner: Fujifilm Holdings Corporation
Head Office: Minato, Tokyo, Japan
Sector: Electronics & ICT Hardware
Categories: Cameras, Camcorders
Free Tags: Camera, Digital, Analog, Manual, Film, Services, Fujifilm

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Last Updated: 16 September 2011
Last Verified: 16 September 2011

Fuji Score Report

Questions about Climate Change/ Carbon Emissions

3 out of 5


1. Does the brand (company) clearly support global mandatory cuts of carbon emissions of at least 50% by 2050 or 30% by industrialized countries by 2020?	In April 2010 Fujifilm clearly set a target to reduce the CO2 emission by 30% from fiscal 2005 levels to fiscal 2020. (see page 31)	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and of the supply / production chain?	Fuji provides clear information about their carbon emissions in the "Sustainability report 2010", but the company also reports their carbon footprint to the Carbon Disclosure Project. (page 31)	SOURCE
3. Has the brand (company) set a target to reduce its ‘own operations’ carbon footprint by at least 20% within the next 5 years?	Fujifilm has set out a priority target to reduce emissions with 40% by 2012, but only for the 6 major factories in Japan (see page 59).	SOURCE
4. Has the brand (company) already reduced or compensated its 'own operations' carbon footprint by at least 10% in the last 5 years?	Fujifilm has reduced its carbon footprint from own operations with 15% in fiscal 2005 to fiscal 2009 (p.3).	SOURCE
5. Do all new products of the brand meet the latest Energy Star requirements (where applicable)?	Fuji does not communicate whether its new products meet the Energy Star requirements on its website.	SOURCE

Questions about Environmental Policy

0 out of 7


1. Has the brand (company) eliminated PVC and BFRs in all new products? If not, does the brand give a timeline for achieving this by 2012?	In 2008, Fujifilm reported that they would reduce or discontinue the usage of PVC and BFRs, but there is no information on this topic in the recent reports. (see page 87)	SOURCE
2. Has the brand (company) already eliminated PVC and BFRs in all new products?	See remark for environmental policy question 1.	SOURCE
3. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates) in all of its new products? If not, does it give a timeline for achieving this by 2012?	Fuji only gives some remarks about the RoHS and REACH (directives on chemical use). The 3 groups of chemicals are not mentioned in the report (see page 63).	SOURCE
4. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates)in all of its new products?	See remark for environmental policy question 3.	SOURCE
5. Does the brand (company) support the principle of Individual Producer Responsibility (IPR), meaning that brands are responsibility for the entire lifecycle of their own products, including take back and recycling?	Only some reference to WEEE is given, but Fuji does not communicate whether they follow IPR or IPR principles.	SOURCE
6. Does the brand (company) provide free and easy take back and recycling services for its discarded products in many of the countries where its products are sold?	Fuji does not communicate any information on a take back policy on its website - if there is one.	SOURCE
7. Does the brand (company) source at least 5% of its plastics from recycled plastic streams and does it give a clear timeline to increase this percentage to at least 25% by 2025?	Fuji does not communicate a policy on recycled plastics on its website - if there is one.	SOURCE

Questions about Labour Conditions/ Fair Trade

0 out of 6


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	All standards are mentioned in Fuji Code of Conduct, but it is unclear whether this is also directed at suppliers.	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	Fuji does not mention these standards in its Code of Conduct and it is unclear whether this also directed at suppliers.	SOURCE
3. Does this CoC include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	Freedom of association is mentioned, but nothing found about situations in which this right is restricted by law,and it is unclear whether this also directed at suppliers.	SOURCE
4. Does the brand (company) have a published list of direct suppliers that have collectively contributed to more than 90% of the purchase volume?	Fuji does not communicate a list of direct suppliers on its website.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Fujifilm mentions that it uses the CSR self-check as created by the EICC, but not whether it is actually a member of the EICC.	SOURCE
6. Does the brand (company) annually report on the results of its labour conditions policy?	Fuji communicates some general information about self assesments, but no detailed report on audits.	SOURCE