Fuji scores 3 out of 19 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Fuji Info

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3 out of 19
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Brand Owner: Fujifilm Holdings Corporation
Head Office: Minato, Tokyo, Japan
Sector: Electronics & ICT Hardware
Categories: Cameras, Camcorders
Free Tags: Camera, Digital, Analog, Manual, Film, Services, Fujifilm

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Last Updated: 28 February 2012
Last Verified: 28 February 2012

Fuji Score Report

Questions about Climate Change/ Carbon Emissions

3 out of 5


1. Does the brand (company) clearly support global mandatory cuts of carbon emissions of at least 50% by 2050 or 30% by industrialized countries by 2020?	In April 2010 Fujifilm clearly set a target to reduce the CO2 emission by 30% from fiscal 2005 levels to fiscal 2020. (see page 31)	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and of the supply / production chain?	Fuji provides clear information about their carbon emissions in the "Sustainability report 2010", but the company also reports their carbon footprint to the Carbon Disclosure Project. (page 31)	SOURCE
3. Has the brand (company) set a target to reduce its ‘own operations’ carbon footprint by at least 20% within the next 5 years?	Fujifilm has set out a priority target to reduce emissions with 40% by 2012, but only for the 6 major factories in Japan (see page 59).	SOURCE
4. Has the brand (company) already reduced or compensated its 'own operations' carbon footprint by at least 10% in the last 5 years?	Fujifilm has reduced its carbon footprint from own operations with 15% in fiscal 2005 to fiscal 2009 (p.3).	SOURCE
5. Do all new products of the brand meet the latest Energy Star requirements (where applicable)?	Fuji does not communicate whether its new products meet the Energy Star requirements on its website.	SOURCE

Questions about Environmental Policy

0 out of 7


1. Has the brand (company) eliminated PVC and BFRs in all new products? If not, does the brand give a timeline for achieving this by 2012?	In 2008, Fujifilm reported that they would reduce or discontinue the usage of PVC and BFRs, but there is no information on this topic in the recent reports. (see page 87)	SOURCE
2. Has the brand (company) already eliminated PVC and BFRs in all new products?	See remark for environmental policy question 1.	SOURCE
3. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates) in all of its new products? If not, does it give a timeline for achieving this by 2012?	Fuji only gives some remarks about the RoHS and REACH (directives on chemical use). The 3 groups of chemicals are not mentioned in the report (see page 63).	SOURCE
4. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates)in all of its new products?	See remark for environmental policy question 3.	SOURCE
5. Does the brand (company) support the principle of Individual Producer Responsibility (IPR), meaning that brands are responsibility for the entire lifecycle of their own products, including take back and recycling?	Only some reference to WEEE is given, but Fuji does not communicate whether they follow IPR or IPR principles.	SOURCE
6. Does the brand (company) provide free and easy take back and recycling services for its discarded products in many of the countries where its products are sold?	Fuji does not communicate any information on a take back policy on its website - if there is one.	SOURCE
7. Does the brand (company) source at least 5% of its plastics from recycled plastic streams and does it give a clear timeline to increase this percentage to at least 25% by 2025?	Fuji does not communicate a policy on recycled plastics on its website - if there is one.	SOURCE

Questions about Labour Conditions/ Fair Trade

0 out of 7


1. Does the brand (company) have a policy that excludes smelters of conflict minerals by only sourcing minerals from conflict free areas or by only sourcing minerals from conflict areas when human rights are respected and where contributing to conflict is avoided?	Fuji Film does not communicate a policy to exclude suppliers of conflict minerals on its website.	SOURCE
2. Does the brand (company) have a Code of Conduct (CoC) for both its own factories and those of its suppliers, which includes the following standards: No forced or slave labor, no child labor, no discrimination of any kind and a safe and hygienic workplace?	Fuji's Code of Conduct mentions all standards, but it is unclear whether or not this CoC also applies for Fuji's suppliers.	SOURCE
3. Does the brand’s (company’s) CoC include at least 3 of the following workers rights: 1. a formally registered employment relationship 2. a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. a sufficient living wage 4. form and join labor unions and bargain collectively; and in those situations where these rights are restricted under law, to develop parallel means?	See remark for labor conditions question 2.	SOURCE
4. Does the brand (company) have a published list of direct suppliers that have collectively contributed to more than 90% of the purchase volume?	Fuji does not publish a list of direct suppliers on its website.	SOURCE
5. Is the brand (company) a member of a multi stakeholder initiative (MSI), wherein independent NGO’s or labor unions are represented, that collectively aims to improve labor conditions and that carries out independent audits? Or does the brand (company) significantly purchase its supplies from factories certified by such MSI’s?	Fuji does not mention being member of an MSI on its website.	SOURCE
6. Does the brand (company) annually report on the results of its labor conditions policy?	Fuji does not publish report outcomes or results of its policies to improve labor conditions at its suppliers.	SOURCE
7. Has the brand’s labor conditions policy resulted in a ‘compliance level’ of at least 30% of the purchase volume, or a ‘monitored level' of at least 80%?	See remark for labor conditions question 6.	SOURCE