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| 1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions? |
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Flickr's parent company (Yahoo) states to being commited to be an environmentally responsible company. A key part of this commitment is "designing, building, and operating some of the most energy efficient data centers on the planet". |
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| 2. Has the brand (company) published the annual carbon-footprint of its ‘own operations’ including the energy used in the data centers? |
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Flickr's parent company (Yahoo) states the use of their interactive 'Green Screen' allows employees to check their energy use day by day. However, Yahoo doesn't publish these figures or a total carbon footprint on its website. |
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| 3. Has the brand (company) already taken actions to reduce or offset their carbon footprint, and achieved at least a 10% reduction on their annual carbon footprint over the last 5 years? |
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Yahoo states that their data centres are 40% more energy efficient than conventional data centres. However, it is not possible to calculate what they have achieved in the last 2-5 years due to the lack of published data. |
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| 4. Is there a clear target for the brand (company) to minimize or reduce future carbon emissions by at least 20% within the next 5 years? |
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See comment Climate change question 3. Yahoo does not provide data to establish what percentage of their current or future total carbon emissions comes from data centers. |
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| 5. When choosing data hosting services, has the brand stated that they considered the energy efficiency or the location of the data center (to assess the availability of renewable energy and/or efficient cooling)? |
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Yahoo has been pushing green data center standards since they started building their own data centers two years ago. For example, their facilities in Washington are powered by zero-carbon wind and hydroelectric sources, and they use free cooling for most of the year. |
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| 6. Does the brand (company) make use of renewable energy? |
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Flickr's parent company (Yahoo) makes use of renewable energy. For example, energy from carbon zero, wind and hydropower are used in their facilities in Washington, along with free cooling. Their new data center in New York will get electricity principally from hydropower. |
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| 7. Does at least 20% of the brands total energy purchased come from renewable resources? |
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As mentioned in the question above, Yahoo does use renewable energy such as hydropower. However, it is not stated on their website what percentage of total energy purchased comes from renewable energy. |
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