Dell scores 9 out of 18 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Dell Info

Rank a Brand score:

9 out of 18
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Brand Owner: Dell
Head Office: Round Rock, Texas, USA
Sector: Electronics & ICT Hardware
Categories: Computers, Notebooks, Printers, Copiers
Free Tags: Laptop, Desktop, PC, Netbook, Monitor, Screen, Workstation, Printer, Inkjet, Laser

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Last Updated: 8 September 2011
Last Verified: 8 September 2011

Dell Score Report

Questions about Climate Change/ Carbon Emissions

3 out of 5


1. Does the brand (company) clearly support global mandatory cuts of carbon emissions of at least 50% by 2050 or 30% by industrialized countries by 2020?	Dell supports the call for global reductions of 50-85% by 2050 from 2000 levels.	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and of the supply / production chain?	Dell reports annually on its Scope 1, 2, and 3 emissions (see page 5).	SOURCE
3. Has the brand (company) set a target to reduce its ‘own operations’ carbon footprint by at least 20% within the next 5 years?	Dell has committed to reducing its absolute global greenhouse gas emissions by 40% by 2015 (see page 3).	SOURCE
4. Has the brand (company) already reduced or compensated its 'own operations' carbon footprint by at least 10% in the last 5 years?	Dells Scope 1 and 2 emissions in 2009 and 2011 were 406,252 and 438,906 metric tonnes respectively. This is an increase of 8% in carbon emissions over this period (see page 5).	SOURCE
5. Do all new products of the brand meet the latest Energy Star requirements (where applicable)?	Dell names certain series which are all Energy Star compliant, and series of which many products are Energy Star compliant (page 20). Conclusion: not all products are Enegry Star compliant.	SOURCE

Questions about Environmental Policy

3 out of 7


1. Has the brand (company) eliminated PVC and BFRs in all new products? If not, does the brand give a timeline for achieving this by 2012?	The commitment to make all DELL PC products BFR and PVC-free by 2011 is in progress.	SOURCE
2. Has the brand (company) already eliminated PVC and BFRs in all new products?	There are some PVC and BFR-free produts, but the chemicals don't seem to be eliminated in all applications.	SOURCE
3. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates) in all of its new products? If not, does it give a timeline for achieving this by 2012?	The 3 groups of chemicals are identified as possible substances of concern. Suppliers are asked to give disclosure about the use. No timeline for phase out (see section '3.1 Future Material Declaration Requirements on page 12).	SOURCE
4. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates)in all of its new products?	See remark environmental policy question 3.	SOURCE
5. Does the brand (company) support the principle of Individual Producer Responsibility (IPR), meaning that brands are responsibility for the entire lifecycle of their own products, including take back and recycling?	Dell has signed the Individual Producer Responsibility (IPR) statement.	SOURCE
6. Does the brand (company) provide free and easy take back and recycling services for its discarded products in many of the countries where its products are sold?	Dell recycles any Dell product at anytime for free. Furthermore Dell will recycle any brand of computer with the purchase of a new Dell computer.	SOURCE
7. Does the brand (company) source at least 5% of its plastics from recycled plastic streams and does it give a clear timeline to increase this percentage to at least 25% by 2025?	Dell mentions to use post consumer recycled plastics whenever possible (see page 15). However, no percentages or timelines were found in Dell´s sustainability report.	SOURCE

Questions about Labour Conditions/ Fair Trade

3 out of 6


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	In 2011 Dell launched their own Code of Conduct which mentions all 4 labor standards (see page 23 & 59).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	1. Not mentioned; 2. No, exact working hours are not specified; 3. No, mentioning legal wages, not living wages (see page 59).	SOURCE
3. Does this CoC include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	Freedom of Association is mentioned, but nothing found about situations in which this right is restricted by law (see page 59).	SOURCE
4. Does the brand (company) have a published list of direct suppliers that have collectively contributed to more than 90% of the purchase volume?	Dell communicates a list of suppliers on its website.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Dell is a member of EICC.	SOURCE
6. Does the brand (company) annually report on the results of its labour conditions policy?	Dell reports that their supplier audits have more than doubled since FY2009 (see page 27). However, Dell does not report the results on their website.	SOURCE