Asos scores 7 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Asos Info

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7 out of 16
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Brand Owner: ASOS PLC
Head Office: London, UK
Sector: Fashion, Clothing & Shoes
Categories: Retailer
Free Tags: Affordable Fashion, Flash Fashion

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Last Updated: 24 October 2011
Last Verified: 24 October 2011

Asos Score Report

Questions about Climate Change/ Carbon Emissions

2 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	Asos is the first fashion retailer in the UK to become carbon neutral.	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	Asos states that its carbon footprint for 2009/10 was 4,826 tonnes (see Environment section). However, since they don't provide information from previous years, it's unclear whether or not a 10% reduction has been achieved or not.	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	Asos is a carbon neutral company, however, it does not mention whether or not further reductions of 20% are planned (to further reduce carbon output as opposed to offsetting it).	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	Asos has policies to both reduce and offset carbon emissions (see Environment section for further details).	SOURCE

Questions about Environmental Policy

0 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	Asos is a Fairtrade licensee and recently launched its first Fairtrade cotton range and Green Room collection. However, they do not provide details on the % of the total collection that this represents.	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	See remark for environmental policy question 1.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	See remark for environmental policy question 1.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	See remark for environmental policy question 1.	SOURCE

Questions about Labour Conditions/ Fair Trade

5 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	Asos is a member of ETI/follows the ETI base code (see links to questions 2&3 below). In the ETI base code all these standards are mentioned.	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	In ETI Base Code: 1. Yes, legally binding employment relationships (see point 8); 2. Yes, maximum workweek of 48 hours, overtime (max 12 hours) is voluntary (point 6); 3. Yes, commitment to implement payment of living wages. (point 5).	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	In ETI Base Code: This right is mentioned, with reference to parallel means for the situation of law restrictions (see point 2).	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	Asos does not provide a significant list of direct suppliers on its website. Sustainability information should be easily accessible for consumers to make responsible choices.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Asos is a member of ETI.	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	Asos is a member of ETI, which means that labour unions and/or business-independent NGO’s have a formal and co-decisive voice within the initiative and are co-responsible for the integrity and credibility of the initiative.	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	Asos mentions that they audit their suppliers, however, they do not provide a report on the results.	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	See remark for labor conditions question 7.	SOURCE