Asics scores 4 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Asics Info

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4 out of 16
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Brand Owner: ASICS Corporation
Head Office: Kobe-shi, Hyogo, Japan
Sector: Fashion, Clothing & Shoes
Categories: Sportswear, Footwear
Free Tags: Running

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Last Updated: 30 September 2011
Last Verified: 30 September 2011

Asics Score Report

Questions about Climate Change/ Carbon Emissions

1 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	Asics has taken several policy measures to reduce carbon emissions, such as reducing business trips with increasing video conferences, reducing electric power consumption, adopting energy efficient machinery and improving the logistical systems by concentrating deliveries (see Asics CSR Report 2011 page 18).	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	Asics began compiling CO2 emissions data from its domestic group in fiscal 2007. In 2010, Asics increased its CO2 emissions by 0.5% from 2007 levels (see page 17).	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	Asics aims to reduce CO2 emissions by 7% from the fiscal 2007 level by fiscal 2012 (see page 17).	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	Asics aims to use eco-friendly products and services in its product development and aims to adopt eco-friendly management at subcontracted factories (see page 13), but Asics does not mention any specific goals, tangible results and policy on its website.	SOURCE

Questions about Environmental Policy

0 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	In 2010 the sales ratio of green products increased to 27.0% of total domestic sales (see page 17), but it is unclear which part of the total volume this represents and what materials are used for the green products. In 2010 Asics developed 409 eco-friendly products; not clear what percentage of the total volume this represents.	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	See remark for environmental policy question 1.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	See remark for environmental policy question 1.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	Asics says it has a guideline which stipulates rules for controlling and handling chemical substances (see page 14), but Asics does not publish these guidelines on its website.	SOURCE

Questions about Labour Conditions/ Fair Trade

3 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	Asics is a member of the Fair Labor Association (FLA) (see page 21). All standards are mentioned in the FLA Code of Conduct (for FLA Code of Conduct see link in labour conditions question 2).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	In FLA Workplace Code of Conduct: 1. Not mentioned; 2. No, maximum working week is 48 hours and a maximum of 12 overtime, 'except under extraordinary business circumstances', which can mean anything; 3. No, mentioning of minimum and industry wage, not living wage.	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	In FLA Workplace Code of Conduct: Freedom of association is mentioned, but nothing found about situations in which this right is restricted by law.	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	Asics does not publish a list of factories on its website or in its CSR Report.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Asics Corporation is a member of of the Fair Labor Association (FLA) (see page 21).	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	FLA is is acknowledged as a ‘Multi Stakeholder Initiative’ (MSI).	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	In 2009 Asics audited 43 factories (see page 21 of CSR Report 2010) and information about some of the audits is reported in the FLA Tracking Chart (see link), but Asics does not specify what percentage of the workplaces is audited and does not publish a policy to improve labour conditions.	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	See remark for labour conditions question 7.	SOURCE