Apple scores 8 out of 18 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Apple Info

Rank a Brand score:

8 out of 18
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Brand Owner: Apple Inc.
Head Office: Cupertino, CA, USA
Sector: Electronics & ICT Hardware
Categories: Computers, Notebooks, Audio, Video, (Mobile) Phones
Free Tags: Laptop, Computer, Mobile Phone, iMac, Mac, Macintosh, MacBook, iPod, iPhone, iPad

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Last Updated: 29 September 2011
Last Verified: 29 September 2011

Apple Score Report

Questions about Climate Change/ Carbon Emissions

2 out of 5


1. Does the brand (company) clearly support global mandatory cuts of carbon emissions of at least 50% by 2050 or 30% by industrialized countries by 2020?	Apple has not made public such a commitment.	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and of the supply / production chain?	Apple gives an overview of total carbon emissions of 2009 for the life cycle of products, including production and 'own operations'.	SOURCE
3. Has the brand (company) set a target to reduce its ‘own operations’ carbon footprint by at least 20% within the next 5 years?	Apple has not made public such an objective.	SOURCE
4. Has the brand (company) already reduced or compensated its 'own operations' carbon footprint by at least 10% in the last 5 years?	Apple mentions several initiatives to cut its carbon emissions, but it's not clear what impact this had on the total footprint in the last 5 years. The carbon footprints from 2007 to 2009 are given relative to number of employees, so not the absolute total amount of carbon emissions.	SOURCE
5. Do all new products of the brand meet the latest Energy Star requirements (where applicable)?	All Mac computers are Energy Star compliant by default. Also the adapters for iPhones exceed the standards.	SOURCE

Questions about Environmental Policy

3 out of 7


1. Has the brand (company) eliminated PVC and BFRs in all new products? If not, does the brand give a timeline for achieving this by 2012?	All new models after 2008 are PVC and BFR-free.	SOURCE
2. Has the brand (company) already eliminated PVC and BFRs in all new products?	All new models after 2008 are PVC and BFR-free.	SOURCE
3. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates) in all of its new products? If not, does it give a timeline for achieving this by 2012?	Only phthalates is mentioned as a target phase out, nothing found about the other chemicals.	SOURCE
4. Has the brand (company) already eliminated at least 2 of the 3 groups of suspect chemicals (beryllium, antimony and phthalates)in all of its new products?	Only phthalates is mentioned as a target phase out, nothing found about the other chemicals.	SOURCE
5. Does the brand (company) support the principle of Individual Producer Responsibility (IPR), meaning that brands are responsibility for the entire lifecycle of their own products, including take back and recycling?	Apple only provides a free recycle-option to consumers buying a new Mac. According to information on the website it is not clear if Apple supports the IPR principles.	SOURCE
6. Does the brand (company) provide free and easy take back and recycling services for its discarded products in many of the countries where its products are sold?	Computers, displays, iPods and mobile phones can be sent by mail, free, to be recycled 'domestically' (in Europe, Japan, Asia Pacific area and Australia).	SOURCE
7. Does the brand (company) source at least 5% of its plastics from recycled plastic streams and does it give a clear timeline to increase this percentage to at least 25% by 2025?	Apple doesn't provide any information about sourcing and using recycled plastic streams in the production process.	SOURCE

Questions about Labour Conditions/ Fair Trade

3 out of 6


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	All standards are mentioned in Apple Code of Conduct. See pages: 1,2 and 4 in the Code of Conduct.	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	1. Not mentioned; 2. No, maximum working week is 60 hours (including overtime), "except in emergency cases" which can mean anything; 3. No, mentioning of minimum wage, not living wage (see page 2).	SOURCE
3. Does this CoC include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	Freedom of association is mentioned, but nothing found about situations in which this right is restricted by law (see page 2).	SOURCE
4. Does the brand (company) have a published list of direct suppliers that have collectively contributed to more than 90% of the purchase volume?	Apple does not publish a list of direct suppliers on its website.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Apple is a member of EICC (see right side of page).	SOURCE
6. Does the brand (company) annually report on the results of its labour conditions policy?	Information is provided in the Supplier Responsibility Report 2011.	SOURCE