Adidas scores 9 out of 16 at Rank a Brand: Compare how transparent, green and fair your favorite brands are

Adidas Info

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9 out of 16
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Brand Owner: Adidas A.G.
Head Office: Herzogenaurach, Germany
Sector: Fashion, Clothing & Shoes
Categories: Sportswear, Footwear
Free Tags: Multi-sports

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Last Updated: 5 August 2011
Last Verified: 7 November 2011

Adidas Score Report

Questions about Climate Change/ Carbon Emissions

2 out of 4


1. Is there a policy for the brand (company) to minimize, reduce or compensate carbon emissions?	Yes, Adidas has the goal to reduce relative energy use by 20% and 10% relative carbon savings through ‘greener energy sources by 2015. (See 'Green Company Targets').	SOURCE
2. Has the brand (company) disclosed the annual carbon footprint of its 'own operations' and has the brand already reduced or compensated 10% of these emissions in the last 5 years?	Adidas Group publicly reports its carbon footprint on the CDP website. In 2008, it had a total footprint of 49,500 metric tons of CO2eq/yr (scopes 1-2), compared to 58,267 metric tons of CO2eq/yr in 2009 (scopes 1-2). This represents a 15% increase in their own operations.	SOURCE
3. Has the brand (company) set a target to reduce the carbon footprint of its 'own operations' by at least 20% within the next 5 years?	Adidas has set the target to achieve a relative reduction (against a baseline of 2008) of 30% in carbon emissions for 2015. Not clear to what Adidas refers with 'relative'. No absolute target was set by Adidas.	SOURCE
4. Does the brand (company) also have a policy to reduce/compensate carbon emissions generated from the product supply chain that is beyond own operations?	Adidas has listed several supply chain policies and their progress towards achieving them (see pp.97-101). For example, providing energy efficient management training for their suppliers.	SOURCE

Questions about Environmental Policy

1 out of 4


1. Does the brand (company) use environmentally 'preferred' raw materials for more than 5% of its volume?	Adidas has a collection made from organic cotton and recycled polyster but the percentage use is not clear (pp26-28). In addition, the Adidas Group is a founding member of the Better Cotton Initiative (BCI) and they are comitted to using 100% "Sustainable cotton' by 2018(see page 28). Not clear what percentage is currently made with 'preferred materials'.	SOURCE
2. Does the brand (company) use environmentally 'preferred' raw materials for more than 10% of its volume?	See remark for environmental policy question 1.	SOURCE
3. Does the brand (company) use environmentally 'preferred' raw materials for more than 25% of its volume?	See remark for environmental policy question 1.	SOURCE
4. Does the brand (company) have an environmental policy related to the ‘wet processes’ within the production cycle, like bleaching and dying of fabrics?	Adidas' Environmental Guidelines contain rules for wastewater treatment (page 19) and measures to increase efficiency (page 15).	SOURCE

Questions about Labour Conditions/ Fair Trade

6 out of 8


1. Does the brand (company) have a supplier Code of Conduct (CoC) which includes the following standards: No forced or slave labour, no child labour, no discrimination of any kind and a safe and hygienic workplace?	All standards are mentioned in the Adidas Group Workplace Standards (see pages 1-2).	SOURCE
2. Does this CoC include at least two of the following workers rights: 1. to have a formally registered employment relationship 2. to have a maximum working week of 48 hours with voluntary paid overtime of 12 hours maximum 3. to have a sufficient living wage?	1. Not found 2. No, maximum working week is 60 hours with the exception of extraordinary circumstances; hours of overtime is not specified and it is not clear whether overtime is voluntary (see page 2). 3. No, only minimum wage; living wage is vaguely touched upon but not actually specified (see page 2).	SOURCE
3. Does this Code of Conduct include the right for workers to form and join trade unions and bargain collectively; and in those situations where these rights are restricted under law, the right to facilitate parallel means of independent and free association and bargaining?	Right to form and join organizations of own choice and bargain collectively is mentioned (see page 2), but nothing found about situations in which this right is restricted by law.	SOURCE
4. Does the brand (company) have a published list of direct suppliers, that have collectively contributed to more than 90% of the purchase volume?	"Global supplier factory list" found from 01.01.2011.	SOURCE
5. Is the brand (company) a member of a collective initiative that aims to improve labour conditions, or does the brand (company) purchase its supplies from accredited factories with improved labour conditions?	Adidas Group is a confirmed member of the Fair Labor Association (FLA) and is also engaged in other environmental and social partnerships.	SOURCE
6. Do independent civil society organizations like NGO's and labour unions have a decisive voice in this collective initiative or in these certification schemes?	Yes, the FLA is acknowledged as a ‘Multi Stakeholder Initiative’ (MSI). NGO's are represented in the board.	SOURCE
7. Does the brand (company) annually report on the results of its labour conditions policy?	Detailed performance data 2010 found (see link).	SOURCE
8. Has the brand's labour conditions policy resulted in a 'compliance level' of at least 30% of the purchase volume, or a 'monitored level' of at least 80%?	According to the Fair Labor Organisation Adidas Group is in compliance with the FLA code.	SOURCE